If you can’t connect your traffic to real people, you’re guessing. Our Identity Resolution software cuts through the noise, unifying fragmented clicks, visits, and data points into clear, verified customer profiles. This is where smarter strategy begins—and real ROI starts.
Your site is getting traffic, maybe even a lot of it, but do you actually know who’s visiting? Insight Pixel turns invisible visits into real people with names, emails, cell phones, addresses, and shopping intent. While other platforms show you traffic volume, we show you verified humans you can market to right now.
Most platforms capture clicks. We connect people. The Buying Signals Identity Graph unifies disconnected signals, email clicks, mobile devices, page views, addresses, CRM records , into one verified customer profile you can actually use. With every visit, we resolve who they are, clean the data, and layer on real behaviors like competitor visits, in-market activity, and lifestyle indicators.
You don’t just see the traffic, you understand who’s behind it, what they want, and how to reach them.
Most marketing tools stop at the click. Insight Pixel goes further. We capture every UTM signal , source, campaign, keyword, and creative and connect it directly to a verified visitor profile. That means you can see who came from Google, Meta, or email, what they did on your site, and whether they returned or converted. By linking campaign data to real identities, we give you true visibility across every visit, every channel, and every outcome. This is how you move from reporting to revenue.
How Do Your Campaigns Convert?
Insight Pixel does more than recognize a visitor. Once a profile is resolved, we immediately confirm that the contact information is accurate. Email addresses are verified. Mobile numbers are checked for validity. Postal addresses are matched against national change of address records using TruAddress. This gives you clean and actionable data for every visitor. No fake emails. No disconnected phones. Just verified people you can reach through the channels that matter.
See How We Confirm Every Identity
Businesses lose millions every year because they cannot connect digital traffic to real people. Inaccurate or outdated information wastes ad dollars, slows down follow-up, and hides your most valuable visitors. At Buying Signals, we identify the person behind the visit and verify every contact so you can take action with confidence. Every visitor you cannot identify is a lost chance to convert.
We have spent decades building data and identity systems for some of the most recognized software companies in the country. Our team brings that depth to every client strategy.
We go beyond traffic and impressions. We build identity first strategies that resolve visitors, clean their data, and activate them across your marketing stack.
Every identity we deliver is verified. We match names, emails, phone numbers, and addresses with the accuracy you need to drive real marketing outcomes.
Once you can see your visitors and trust the data, every campaign gets smarter. We help brands unlock revenue they did not know they were missing.
Clear Answers About Visitor Identity and Marketing Outcomes
Identity resolution is more than matching a name to a visit. It is about knowing who is on your site, what they are doing, and how to reach them after they leave. Below are answers to the most common questions about how Buying Signals turns anonymous traffic into verified contacts you can use across your marketing.
Most businesses lose the chance to connect with visitors because they cannot see who is on their website. Buying Signals changes that by resolving over 70 percent of anonymous visits and verifying more than 80 percent of those with real contact data.
Identity resolution connects anonymous website visits to real people. At Buying Signals, we match visits to names, emails, phone numbers, and addresses, so you can follow up with verified contacts instead of guessing who your visitors were.
Traditional tools measure sessions and clicks. We identify people. Buying Signals combines pixel intelligence, data hygiene, and enriched attributes into one platform, so you can market to real individuals across SEM, SEO, display, video, direct mail, and email.
Yes. Every resolved profile goes through TruAddress verification and additional validation for email and mobile. You do not just get names, you get clean contact records that are ready for activation.
Once a visitor is matched to a verified profile, we make that data available for immediate use. You can push it into programmatic display, OTT, audio, direct mail, or CRM workflows with no delays.
Absolutely. Buying Signals captures campaign source data and ties it directly to the visitor identity. That means you can see which ads, platforms, or keywords brought in verified leads, not just clicks.
