- 45% of Data Corrected After First Pass
- 26K+ Vehicles No Longer Owned
- 22K+ Starting Bad Addresses
Keep Your Data Accurate & Usable
Pull → Clean → Enrich → Sync to DMS
Over 40% of dealership customer records contain outdated, inaccurate and unverified information.
Real People. Real Data.
We connect the dots across systems to build complete, accurate customer profiles.
Smarter Marketing.
Reach the right shoppers with the right message at the right time.
Safer Ownership. Stronger Loyalty.
Protect customers, close more opportunities and drive long-term retention.
Certified. Connected. Proven.
HOW THE PROGRAM WORKS
How DMS Sync Works
Securely pull records, clean and enrich the data, then write verified updates back into your CRM or DMS.
01
Pull Data
Securely connect to your DMS, CRM, or customer file.
02
Clean & Verify
Fix bad addresses, emails, phone numbers, duplicates, and incomplete records.
03
Enrich & Identify
Add verified contact details, ownership status, household signals, and vehicle insights.
04
Sync Back
Push clean, verified updates back into your CRM or DMS for marketing, service, and retention.
Clean Data Written Back
Accurate, enriched data ready to power your marketing, sales, and service efforts.
- 230k Verified Emails added
- 175k+ Vehicles No Longer Owned
- 123k Starting Bad Addresses
- 90k+ Verified Emails Added
- 57k+ Vehicles No Longer Owned
- 22K+ Startign Bad Addresses
- 61K+ Verified Emails added
- 60K+ Vehicles No Longer Owned
- 11K+ Addresses Corrected
- 90K+ Verified Emails Added
- 57K+ Vehicles No Longer Owned
- 22K+ Starting Bad Addresses
- Stronger Address Accuracy
More records become deliverable and usable - Email That Can Be Marketed To
Invalid and missing emails are corrected and expanded - Improved Phone Coverage
More customers become reachable for direct contact - Measured Monthly Progress
Clear trendlines show ongoing improvement - Built for Ongoing Data Health
Not a one-time cleanup, continuous maintenance - One View Across All Key Data Points
Everything rolls into a single, trackable report
DMS Migration Risk IntelligenceBefore You Migrate Your DMS,
Before You Migrate Your DMS,
Fix The Data Going Into It.
Prevent Data Loss and Duplicates: Ensure you’re not transferring outdated, duplicate, or incomplete customer records into your new DMS.
Recover Lost Revenue Opportunities: Identify customers who no longer own their vehicles, append missing emails and addresses, and reconnect with high-value service and sales prospects.
Reduce Marketing Waste and Start Clean: Eliminate bad data before it’s imported, reduce mail and campaign waste, and improve ROI from day one on your new platform.
The Smarter Way to Switch
Old DMS
- Duplicate Records
- Outdated Data
- Invalid Addresses
- No Longer Owned
Verified & Enriched
- Accurate Profiles
- Reachable Contacts
- Updated Ownership
- Clean & Complete Data
New DMS
- Clean Import
- Reliable Data
- Better Decisions
- Stronger Results
Biggest Risk
0%
Customers No Longer Own The Vehicle
Nearly 2 out of 5 customer records contain outdated ownership. Importing this data into your new DMS leads to wasted spend, poor targeting, and missed service retention.
Data Quality Boost
0.6%
More Verified
Addresses
Addresses
We validate and standardize more addresses so your mail and outreach actually reach your customers.
Data Quality Boost
22.7%
More Verified
Emails
Emails
More valid, deliverable emails mean higher engagement, better ROI, and fewer bounced campaigns.
Address Accuracy
38%
TruAddress Finds
What NCOA Misses
What NCOA Misses
Our address intelligence finds more inaccuracies NCOA misses—improving accuracy and deliverability.
Your DMS is Only as Strong as It's Data
Turn Broken Records into Revenue-Ready Data
Our DMS Sync process transforms the messy, outdated records sitting in your Dealer Management System into clean, verified, and actionable data.
-
Every customer profile is validated and corrected
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Ownership changes, recalls, and multi-vehicle households are identified
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Updates are pushed directly back into your DMS—no extra work for your team
The result: marketing campaigns reach the right people, service retention improves, and every dollar spent is backed by accurate customer information.
Fill the Gaps In Your DMS with Verified Email & Postal Appends
Appending data is essential for enhancing your marketing efforts by ensuring you have accurate and complete customer contact information. By filling gaps in your email and postal records, you can engage more effectively across multiple channels.
Email & Postal Append = Higher Reach, Better ROI
Append Missing Data in Your DMS?- Improve the accuracy of customer databases
- Reach more customers across multiple channels
- Enable targeted, personalized marketing efforts
- Increase response rates and engagement
- Reduce wasted marketing spend on outdated data
- Strengthen overall data hygiene and campaign effectiveness
Why is Data Hygiene Important
- On average, 4% of our consumer database undergoes changes each month
- 8% of Contacts Updated with New or Changed Cell Phone Numbers
- 12% of the Customer Relocated or moved out of area
- 0%
DMS Customers Have an Open Recall
- 0%
of Vehicles
No Longer Owned - 0%
Email Addresses Corrected or Updated
- 0%
Addresses Corrected Not Updated by NCOA
Cleaning, Hygiene, and Enrichment for Auto Dealership DMS
40% of Dealership DMS Records Are Bad
Most DMS records contain wrong phone numbers, invalid emails, and vehicles customers no longer own. This bad data costs dealers money in wasted marketing, lost service opportunities, and missed sales. DMS Sync continuously cleans your DMS, enriches customer records, and maintains data hygiene in real time, pushing corrections back into your system so marketing, retention, and CRM's run on reliable information.
0%
Fix Bad Emails and Reach More Customers
On average, DMS Sync finds and corrects 51% of customer emails that are missing, wrong, or undeliverable. That means more of your service reminders, sales offers, and marketing messages actually reach the right customers, driving more visits and more sales opportunities.
Cleaning your DMS removes bad phone numbers, invalid emails, and outdated ownership records. This ensures your dealership stops wasting money on dead-end marketing and starts connecting with real buyers who are ready to engage
When you clean and enrich your DMS, campaigns reach the right people with the right message. Dealers see higher email deliverability, stronger engagement, and improved ROI because their marketing dollars target verified customers instead of bad records.
Yes. By updating ownership details, flagging defectors, and enriching customer profiles with service and recall data, DMS Sync helps dealers keep more customers in their service lane and win back lost buyers.
On average, a dealership wastes thousands each year sending campaigns to invalid emails, wrong phone numbers, or customers who no longer own the vehicle. By using DMS Sync to fix bad records in your DMS, you reduce wasted spend and get more value from every marketing dolla
Absolutely. When you enrich dealership DMS data with accurate emails, ownership updates, and service triggers, you uncover more sales opportunities. Dealers using DMS Sync often see more showroom traffic, higher service lane volume, and stronger long-term retention.
How Does the DMS Sync Process Work?
Our team securely connects to your Dealer Management System (DMS) and pulls your customer records. From there, we clean outdated contact details, identify customers who no longer own their vehicles, and enrich the data with verified emails, phone numbers, addresses, and ownership status.Once the data is accurate and complete, we sync it directly back into your DMS—so your marketing, service, and retention efforts run on real, usable data.
DMS Sync is a program built for automotive dealerships to clean your DMS by removing bad records, fixing outdated contact details, and enriching customer profiles. Unlike one-time cleanups, it continuously updates your Dealer Management System so your sales and service teams always have accurate data.
Cleaning your DMS manually is time-consuming and incomplete. With DMS Sync, your dealership can automatically clean your DMS by fixing bad phone numbers, invalid emails, and outdated ownership records, while enriching missing details like service needs and recall data.
DMS data hygiene means keeping customer records accurate, complete, and ready for marketing. For auto dealerships, this includes cleaning bad data, enriching DMS records with ownership and recall information, and making sure AI tools and campaigns run on reliable data.
Yes. DMS Sync can enrich dealership DMS data by appending missing emails, correcting phone numbers, and adding ownership or recall information. This ensures your dealership has complete records to support sales, marketing, and retention.
Best practice is to clean your DMS at monthly, since customer data changes quickly. Most dealerships using DMS Sync see over 1,000 consumer records updated each month with corrected emails, addresses, or cell phones, along with fixing bad records. While DMS Sync can update in real time, a monthly cadence gives dealers a consistent, reliable way to keep their database accurate and ready for marketing.