Consumer Intelligence

Know Them.
Understand Them.
Grow Smarter.

Consumer Intelligence transforms customer and consumer data into a clearer understanding of who your customers are, what matters to them and where new opportunities exist. Strengthen the data you already have, reconnect with more customers and discover new prospects for growth.

Explore Customer Intelligence
Real people.
Real insights.
Real opportunity.
Existing Customers
Clean. Connect. Engage.
Consumer Intelligence
Find new opportunities.
Marketing Growth
More customers. Greater ROI.
Customer & Consumer Insights

Turn Data Into Opportunity.

Buying Signals combines first-party customer data with consumer intelligence to help businesses improve, reach and expand their customer base.

Improve

Make Your Data Better
Clean  •  Verify  •  Enrich

Reach

Connect With More Customers
Email  •  Phone  •  Address

Expand

Find New Prospects
Consumer  •  Audience  •  Conquest
Customer Data Services

Make the Customer Data
You Already Own More Valuable.

Customer information changes every day. People move, phone numbers change, email addresses become inactive and records become incomplete or duplicated. Buying Signals cleans, verifies and enriches your first-party customer data so you can market, communicate and make better decisions.

Data Hygiene

Clean, standardize and validate customer records.

Contact Enrichment

Verify and append email, phone and postal information.

Identity Resolution

Connect fragmented records to the correct consumer and household.

Explore Data Hygiene
Customer Reach

Turn More Records Into
Reachable Customers.

The number of records in your database doesn’t determine its marketing value. The ability to accurately reach those customers does. Buying Signals identifies, verifies and enhances customer contact information to increase reach across the channels you use to communicate.

Email
More deliverable email addresses
Phone
More validated phone numbers
Address
Correct and updated postal addresses
Clients typically see 20–40% more reachable customers after enrichment.
Consumer Data Intelligence

Find New Customers With Better Data.

Your first-party data represents the customers you already know. Buying Signals gives you access to consumer intelligence to identify and build targeted prospect and conquest audiences.

Build a Target Audience
The Data Behind the Intelligence
300M+
Consumer Profiles
300+
Consumer Attributes
BILLIONS
Consumer Signals
Demographics
Household
Lifestyle
Behavioral
Location
Ownership
Purchase Intelligence
What Do You Need?

Start With the Data Problem You Want to Solve.

01

Improve My Data

Clean, verify and enrich customer information.

Improve My Data
02

Reach More Customers

Increase the number of customers you can accurately contact.

Increase My Reach
03

Find New Prospects

Build targeted consumer and conquest audiences.

Build My Audience
Data Creates Opportunity

Improve. Reach. Expand.

Better customer data. More reachable customers. New audiences for growth.

Let’s Talk Data
Intelligence
Creates Power.
Timing Creates Sales.