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Fix Your Data. Protect Your Sales.

The Hidden Cost of Bad Data

Bad data is costing you more than you think, missed sales, wasted marketing spend, and poor customer experiences. Buying Signals cleans, verifies, and updates your customer records so you can market with confidence, contact real buyers, and stop losing revenue to inaccurate information

Ready to Clean Your Data
Clean, Enriched, and Trusted Data

Smart Data Hygiene Drives Growth

With decades of experience and tens of millions of records cleaned and analyzed, Buying Signals ensures your data is accurate, complete, and ready for action. Most B2B databases contain about 40% bad records, and without regular maintenance, they lose another 15–30% annually, depending on the industry. Our proven system cleans, enriches, and maintains your customer data—supporting retention, identity resolution, and geo-targeted engagement on your platforms. Let’s discuss your business and explore how we can help next.

Ready to Clean and Activate Your Data?

  • DATA CLEANING: Storing Accuracy for Reliable Insights

    Eliminate Errors, Standardize, and Validate Your Data Inaccurate data leads to misguided decisions and lost opportunities. Buying Signals’ Data Cleaning process ensures your records are free from inconsistencies, duplicates, and formatting issues. We identify and correct invalid entries, standardize formats across datasets, and validate information for accuracy. With clean, structured data, your marketing, sales, and analytics efforts become more precise and effective.

  • DATA ENRICHMENT: Expand Your Data, Elevate Your Insights

    Enhance Your Records with Deeper, More Actionable Information Raw data alone doesn’t provide the full picture. Data Enrichment by Buying Signals fills in the gaps by appending key attributes—such as emails, phone numbers, firmographics, and behavioral insights—so you can better understand your audience. By integrating third-party data and predictive modeling, we help you segment smarter, personalize outreach, and make data-driven decisions that lead to higher engagement and conversions.

  • DATA HYGIENE: Sustaining Data Integrity for Long-Term Success

    Data degradation is inevitable, but outdated or inaccurate information can cost you opportunities. Buying Signals’ Data Hygiene solutions ensure your data remains fresh, accurate, and relevant over time. Through continuous monitoring, validation, and updates, we help you maintain a high-quality database—reducing waste in marketing spend, improving customer engagement, and driving better business outcomes.

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Frequently Asked Questions

What You Should Know About Data Hygiene

Clean data improves performance across every channel. Below are the most common questions about how our data hygiene process works, what it fixes, and how it helps you connect with real customers instead of outdated records.

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Increase in Email Engagement After Cleaning

One client saw a 20 percent lift in email open rates and customer activity after the first round of cleaning and verification. That was just the beginning. On the second and third email attempts, engagement increased by another 10 percent each time.

By removing bad emails and confirming real, active contacts, their campaigns reached the right people with the right message. The result was stronger performance without adding a single new lead to their list.

How Many Clients Do You Want To Reach?

Dirty data leads to failed campaigns, wasted ad spend, and lost customer trust. Buying Signals helps you clean and validate your contact records so your marketing reaches real people. We make sure your data works for you, not against you.

Buying Signals checks every email against live delivery networks and engagement activity. We remove risky addresses, temporary inboxes, and emails that damage your sender reputation. The result is a list you can trust, with higher open rates and stronger conversion potential.

We recommend a monthly cadence for most businesses with ongoing campaigns. For less frequent outreach, a quarterly refresh helps prevent buildup of outdated information. Buying Signals offers automated options to keep your records clean without manual effort.

Yes. Buying Signals integrates with most  CDP’s, CRM systems, customer databases, and data platforms. We pull your existing records, clean and verify the data, and push the updated information back into your system so your team can use it immediately.

Buying Signals cleans and verifies hundreds of data points across your customer records. This includes names, emails, phone numbers, mailing addresses, and more advanced attributes like purchase intent, recent activity, behavioral signals, and demographic details.

We remove duplicates, detect inactive or unreachable contacts, and flag outdated or conflicting information. Whether you need accurate contact data, real-time shopper signals, or a full refresh of your customer profiles, we tailor the hygiene process to your industry and your goals.

What Else Can Buying Signals Do with Your Data?

Beyond cleaning, Buying Signals enhances your customer records with powerful data attributes that improve targeting, personalization, and results. Here are a few ways we go deeper.

Yes. We can append consumer demographics, lifestyle segments, purchase intent, financial indicators, and behavioral tags to your existing records. This helps your team build smarter audiences and reach people who are more likely to respond.

We use activity signals, transaction trends, and device data to identify which customers are still engaged. If someone has not opened an email, visited your site, or made a purchase in over a year, we flag them for review. This keeps your marketing focused on real, reachable people.

Cleaning removes errors and outdated information. Enrichment adds depth to your records by appending verified insights, such as income range, household makeup, real-time movement patterns, or product interest, based on proven data signals.

Yes. We can identify when a customer no longer owns a vehicle, unsubscribed from a service, or has otherwise disengaged. This helps prevent wasted outreach and allows you to focus on high-value prospects.

With better data, your campaigns become more precise. Instead of generic blasts, you can segment by household income, brand interest, service needs, and more. Clients using enrichment see higher open rates, stronger conversions, and better media efficiency across every channel.