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Data Hygiene & Enrichment

Turn Dirty Data Into Reachable Customers.

We clean, verify and enrich customer data using proprietary consumer intelligence built over 20+ years.

Analyze My Customer Data
Dirty customer data cleaned, enriched and resolved by Buying Signals
20+ Years
Data Experience
Multi-Source Data
Proprietary + Aggregated
Ongoing Enrichment
Clean + Verify + Append
Connected Data Integration

Clean Data,
Put Back to Work.

We connect to your DMS, CRM, CDP and cloud data, clean and enrich it, then write it back to the systems you use.

Explore Data Integration
Buying Signals connects to DMS, CDP, CRM and Snowflake to clean, enrich and write data back
Customer Data Hygiene

Clean Data Starts
With What’s Wrong.

We find inaccurate, outdated, incomplete and duplicate records, then clean and standardize them.

Clean My Data
Before and after customer data hygiene
Customer record enriched with email, phone, address, demographics, household and interests
Customer Data Enrichment

Don’t Just Clean It.
Complete It.

We append missing customer data to build more complete, reachable records.

Email
Verify and append email addresses.
Phone
Validate and append phone data.
Address
Correct and update postal information.

Additional identity, household and consumer intelligence available.

Enrich My Data
Identity Resolution

Connect Data.
Resolve Customers.

One person can live across many records, emails and phones. We connect them into one customer identity.

Explore Identity Resolution
Identity resolution connecting CRM data, email and phone to one customer
Customer Reach

Accurate Data.
Reachable Customers.

Clean, enriched data gives you more ways to reconnect and market across the channels that matter.

Email
Text
Phone
Digital
Social
The value isn’t how many records you have.
It’s how many customers you can accurately reach.
Advanced Data Intelligence

Clean Data Is Only the Beginning.

Once customer records are clean and connected, Buying Signals can layer additional consumer and industry-specific intelligence to help businesses better understand, segment and activate their data.

Consumer Intelligence
Demographic, household, lifestyle, behavioral and location data.
Ownership Intelligence
Vehicle, property and other relevant ownership information.
Market Intelligence
Purchase signals, propensity, market activity and industry-specific data.
Available intelligence varies by industry and business application.
The Buying Signals Difference

More Than a Data Append Company.

20+ Years

Data Experience
Decades of experience cleaning, matching, enriching and connecting consumer data.

Multi-Source

Data Intelligence
Proprietary data combined with purchased, partner and verification sources.

Ongoing Enrichment

Data That Keeps Improving
From one-time hygiene to continuous enrichment, helping you keep customer data accurate and actionable.
Better Data Starts Here

How Clean Is Your Customer Data?

Find out what’s inaccurate, what’s missing and how much more opportunity may be available in the customer data you already own.

Analyze My Customer Data