Over 40% of dealership records are inaccurate. Wrong phone numbers, outdated addresses, vehicles no longer owned. DMS Sync corrects nd verifies contact info, ownership, recalls & multi-vehicle households, then writes those updates automatically back to CDK, DealerBuilt, DealerTrack, Tekion, and more.
Every customer profile is validated and corrected
Ownership changes, recalls, and multi-vehicle households are identified
Updates are seamlessly pushed directly back into your DMS. No extra work for your team
The result: your DMS becomes the Goldmine. Marketing campaigns reach the right people, service retention improves, and every dollar spent is backed by accurate customer information.
DMS Customers Have an Open Recall
of Vehicles
No Longer Owned
Email Addresses Corrected or Updated
Addresses Corrected Not Updated by NCOA
Appending data is essential for enhancing your marketing efforts by ensuring you have accurate and complete customer contact information. By filling gaps in your email and postal records, you can engage more effectively across multiple channels.
Our DMS Sync process transforms the messy, outdated records sitting in your Dealer Management System into clean, verified, and actionable data.
Every customer profile is validated and corrected
Ownership changes, recalls, and multi-vehicle households are identified
Updates are pushed directly back into your DMS—no extra work for your team
The result: marketing campaigns reach the right people, service retention improves, and every dollar spent is backed by accurate customer information.
DMS Sync delivers powerful value by streamlining data management for dealerships through its bidirectional data pipeline. It ensures accurate, up-to-date customer and vehicle information by continuously cleansing and enriching records.
The platform helps businesses improve marketing precision, optimize customer outreach, and increase sales opportunities. This efficient process enhances operational performance and data integrity, driving better decision-making and higher ROI.
More Verified Addresses
More Verified Emails
No Longer Owned The Vehicle
TruAddress Finds What NCOA Misses
DMS Sync isn’t just a data cleaning tool, it’s the engine behind your dealership’s marketing accuracy, service efficiency, and revenue protection. We connect, clean, enrich, and return better data directly into your Dealer Management System.
Clean, correct emails, phones, and addresses that actually reach your customers.
Stop wasting money on vehicles no longer in your service lane or equity pool.
Spot defecting customers and re-engage them with precise timing.
Target recall customers with accurate ownership info and clear compliance.
Push updates around your store’s process.
Layer on lifestyle, credit, and behavior insights to sharpen targeting.
Cleaning, Hygiene, and Enrichment for Auto Dealership DMS
Most DMS records contain wrong phone numbers, invalid emails, and vehicles customers no longer own. This bad data costs dealers money in wasted marketing, lost service opportunities, and missed sales. DMS Sync continuously cleans your DMS, enriches customer records, and maintains data hygiene in real time, pushing corrections back into your system so marketing, retention, and CRM's run on reliable information.
On average, DMS Sync finds and corrects 51% of customer emails that are missing, wrong, or undeliverable. That means more of your service reminders, sales offers, and marketing messages actually reach the right customers, driving more visits and more sales opportunities.
Cleaning your DMS removes bad phone numbers, invalid emails, and outdated ownership records. This ensures your dealership stops wasting money on dead-end marketing and starts connecting with real buyers who are ready to engage
When you clean and enrich your DMS, campaigns reach the right people with the right message. Dealers see higher email deliverability, stronger engagement, and improved ROI because their marketing dollars target verified customers instead of bad records.
Yes. By updating ownership details, flagging defectors, and enriching customer profiles with service and recall data, DMS Sync helps dealers keep more customers in their service lane and win back lost buyers.
On average, a dealership wastes thousands each year sending campaigns to invalid emails, wrong phone numbers, or customers who no longer own the vehicle. By using DMS Sync to fix bad records in your DMS, you reduce wasted spend and get more value from every marketing dolla
Absolutely. When you enrich dealership DMS data with accurate emails, ownership updates, and service triggers, you uncover more sales opportunities. Dealers using DMS Sync often see more showroom traffic, higher service lane volume, and stronger long-term retention.
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DMS Sync is a program built for automotive dealerships to clean your DMS by removing bad records, fixing outdated contact details, and enriching customer profiles. Unlike one-time cleanups, it continuously updates your Dealer Management System so your sales and service teams always have accurate data.
Cleaning your DMS manually is time-consuming and incomplete. With DMS Sync, your dealership can automatically clean your DMS by fixing bad phone numbers, invalid emails, and outdated ownership records, while enriching missing details like service needs and recall data.
DMS data hygiene means keeping customer records accurate, complete, and ready for marketing. For auto dealerships, this includes cleaning bad data, enriching DMS records with ownership and recall information, and making sure AI tools and campaigns run on reliable data.
Yes. DMS Sync can enrich dealership DMS data by appending missing emails, correcting phone numbers, and adding ownership or recall information. This ensures your dealership has complete records to support sales, marketing, and retention.
Best practice is to clean your DMS at least monthly, since customer data changes quickly. Most dealerships using DMS Sync see over 1,000 consumer records updated each month with corrected emails, addresses, or cell phones, along with fixing bad records. While DMS Sync can update in real time, a monthly cadence gives dealers a consistent, reliable way to keep their database accurate and ready for marketing.
