- On Average 40% of Your Data is Wrong. We Fix It.
- Enrich Profiles with Missing & Updated Customer Data
- Keep Data Synced, Clean, and Current
How Accurate Are the Customer Records Powering Your Dealership?
Pull → Clean → Enrich → Sync to DMS
Over 40% of dealership customer records contain outdated, inaccurate and unverified information.
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Incorrect or incomplete contact information
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Ownership that has never been revalidated
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Records that appear complete but are not current
DMS Sync verifies and enriches customer records, then writes confirmed updates directly back into your DMS.
- On Average 40% of Your Data is Wrong. We Fix It.
- Enrich Profiles with Missing & Updated Customer Data
- Keep Data Synced, Clean, and Current
- On Average 40% of Your Data is Wrong. We Fix It.
- Enrich Profiles with Missing & Updated Customer Data
- Keep Data Synced, Clean, and Current
- On Average 40% of Your Data is Wrong. We Fix It.
- Enrich Profiles with Missing & Updated Customer Data
- Keep Data Synced, Clean, and Current
- On Average 40% of Your Data is Wrong. We Fix It.
- Enrich Profiles with Missing & Updated Customer Data
- Keep Data Synced, Clean, and Current
Why is Data Hygiene Important
- On average, 4% of our consumer database undergoes changes each month
- 8% of Contacts Updated with New or Changed Cell Phone Numbers
- 12% of the Customer Relocated or moved out of area
- 0%
DMS Customers Have an Open Recall
- 0%
of Vehicles
No Longer Owned - 0%
Email Addresses Corrected or Updated
- 0%
Addresses Corrected Not Updated by NCOA
Fill the Gaps In Your DMS with Verified Email & Postal Appends
Appending data is essential for enhancing your marketing efforts by ensuring you have accurate and complete customer contact information. By filling gaps in your email and postal records, you can engage more effectively across multiple channels.
Email & Postal Append = Higher Reach, Better ROI
Append Missing Data in Your DMS?- Improve the accuracy of customer databases
- Reach more customers across multiple channels
- Enable targeted, personalized marketing efforts
- Increase response rates and engagement
- Reduce wasted marketing spend on outdated data
- Strengthen overall data hygiene and campaign effectiveness
Your DMS is Only as Strong as It's Data
Turn Broken Records into Revenue-Ready Data
Our DMS Sync process transforms the messy, outdated records sitting in your Dealer Management System into clean, verified, and actionable data.
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Every customer profile is validated and corrected
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Ownership changes, recalls, and multi-vehicle households are identified
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Updates are pushed directly back into your DMS—no extra work for your team
The result: marketing campaigns reach the right people, service retention improves, and every dollar spent is backed by accurate customer information.
Planning a DMS Switch? Clean Your Data First!
- Prevent Data Loss and Duplicates: Ensure you’re not transferring outdated, duplicate, or incomplete customer records into your new DMS.
- Recover Lost Revenue Opportunities: Identify customers who no longer own their vehicles, append missing emails and addresses, and reconnect with high-value service and sales prospects.
- Reduce Marketing Waste and Start Clean: Eliminate bad data before it’s imported, reduce mail and campaign waste, and improve ROI from day one on your new platform.
20.6%
More Verified Addresses
22.7%
More Verified Emails
40%
No Longer Owned The Vehicle
38%
TruAddress Finds What NCOA Misses
DMS Sync: Built for the Business of Selling & Servicing
Fix the Data Before It Fails the DealershipDMS Sync isn’t just a data cleaning tool, it’s the engine behind your dealership’s marketing accuracy, service efficiency, and revenue protection. We connect, clean, enrich, and return better data directly into your Dealer Management System.
Show Me A Live DMS Health ReportVerified Contact Info
Clean, correct emails, phones, and addresses that actually reach your customers.
No Longer Owns
Stop wasting money on vehicles no longer in your service lane or equity pool.
Customer Retention
Spot defecting customers and re-engage them with precise timing.
Open Recalls
Target recall customers with accurate ownership info and clear compliance.
Flexible Sync Options
Push updates around your store’s process.
Consumer Enrichment
Layer on lifestyle, credit, and behavior insights to sharpen targeting.
Cleaning, Hygiene, and Enrichment for Auto Dealership DMS
40% of Dealership DMS Records Are Bad
Most DMS records contain wrong phone numbers, invalid emails, and vehicles customers no longer own. This bad data costs dealers money in wasted marketing, lost service opportunities, and missed sales. DMS Sync continuously cleans your DMS, enriches customer records, and maintains data hygiene in real time, pushing corrections back into your system so marketing, retention, and CRM's run on reliable information.
0%
Fix Bad Emails and Reach More Customers
On average, DMS Sync finds and corrects 51% of customer emails that are missing, wrong, or undeliverable. That means more of your service reminders, sales offers, and marketing messages actually reach the right customers, driving more visits and more sales opportunities.
Cleaning your DMS removes bad phone numbers, invalid emails, and outdated ownership records. This ensures your dealership stops wasting money on dead-end marketing and starts connecting with real buyers who are ready to engage
When you clean and enrich your DMS, campaigns reach the right people with the right message. Dealers see higher email deliverability, stronger engagement, and improved ROI because their marketing dollars target verified customers instead of bad records.
Yes. By updating ownership details, flagging defectors, and enriching customer profiles with service and recall data, DMS Sync helps dealers keep more customers in their service lane and win back lost buyers.
On average, a dealership wastes thousands each year sending campaigns to invalid emails, wrong phone numbers, or customers who no longer own the vehicle. By using DMS Sync to fix bad records in your DMS, you reduce wasted spend and get more value from every marketing dolla
Absolutely. When you enrich dealership DMS data with accurate emails, ownership updates, and service triggers, you uncover more sales opportunities. Dealers using DMS Sync often see more showroom traffic, higher service lane volume, and stronger long-term retention.
How Does the DMS Sync Process Work?
Our team securely connects to your Dealer Management System (DMS) and pulls your customer records. From there, we clean outdated contact details, identify customers who no longer own their vehicles, and enrich the data with verified emails, phone numbers, addresses, and ownership status.Once the data is accurate and complete, we sync it directly back into your DMS—so your marketing, service, and retention efforts run on real, usable data.
DMS Sync is a program built for automotive dealerships to clean your DMS by removing bad records, fixing outdated contact details, and enriching customer profiles. Unlike one-time cleanups, it continuously updates your Dealer Management System so your sales and service teams always have accurate data.
Cleaning your DMS manually is time-consuming and incomplete. With DMS Sync, your dealership can automatically clean your DMS by fixing bad phone numbers, invalid emails, and outdated ownership records, while enriching missing details like service needs and recall data.
DMS data hygiene means keeping customer records accurate, complete, and ready for marketing. For auto dealerships, this includes cleaning bad data, enriching DMS records with ownership and recall information, and making sure AI tools and campaigns run on reliable data.
Yes. DMS Sync can enrich dealership DMS data by appending missing emails, correcting phone numbers, and adding ownership or recall information. This ensures your dealership has complete records to support sales, marketing, and retention.
Best practice is to clean your DMS at monthly, since customer data changes quickly. Most dealerships using DMS Sync see over 1,000 consumer records updated each month with corrected emails, addresses, or cell phones, along with fixing bad records. While DMS Sync can update in real time, a monthly cadence gives dealers a consistent, reliable way to keep their database accurate and ready for marketing.